Audible Redesign

AUDIBLE OVERVIEW

This group project was to become experts on our app we chose to redesign and find lots of quantitative and qualitative data with usability testing to get feedback from other people in our audience groups, and find out what would be best to either change or keep to make our app look and function better than the old one. After gathering data we went and made a mobile app, tv app, and watch app for a new and better Audible that reached a wider range of audiences and to function better and easier for user experiences, as well as be more interesting and keep people more engaged.

ABOUT AUDIBLE

  • Audiobook and podcast platform owned by Amazon
  • Available on mobile and smartwatch devices
  • Users can search, buy, and listen to audiobooks
  • Subscription based service with other purchase options
  • Features include wishlist, reviews, offline listening, and syncing across devices

OLD AUDIBLE

KEY CUSTOMERS

PRIMARY

Users who want to start reading more and really get into relaxing and spending more time with a book.

SECONDARY

Users who are avid readers and love to read anywhere, either with an audiobook or physical book.

TERTIARY

Users who don’t read as much and would much rather prefer watching movies or shows, or maybe listening to podcasts.

WHO WE TESTED

SUCCESS OF EACH TASK

TYPOGRAPHY

ALL ROUND GOTHIC BOLD

ALL ROUND GOTHIC DEMI

ALL ROUND GOTHIC MEDIUM

ALL ROUND GOTHIC BOOK

COLORS

PHOTOGRAPHIC STYLE

HIERARCHY GRID

TYPE SETTING

MASTER UI ELEMENTS

LOGO

APP WALKTHROUGH

TV WALKTHROUGH

WATCH WALKTHROUGH