Yeárin
Brand Guide Overview
Experience the Wonders of Dessert
Mission Statement
Product & Services
Providing people their favorite desserts just the way they want it, and an experience that they will always remember.
Value Proposition
A luxurious French-American pastry shop with customizable baked goods of all kinds, and for every kind of occasion.
Designer cakes and cupcakes, fancy macarons, fresh bread, and sweet flavorful croissants.
Personality Attributes
- Inspiring our customers to love what they get every time.
- Authenticating the perfect experience for each person.
- Guiding our customers to get exactly what they want.
Audience
Primary
Secondary
Tertiary
Dessert Lovers
Fancy Foodies
Picky Eaters
People who have extra money to spend on their sweet tooth and always want to try a new sweet of any kind.
People in their 20s to 30s who like to eat fancier foods that are decorated to look cool, and help them stay with the trend and whats popular.
People with allergies and people who know exactly what they like, also they can easily tell you what they want and will only eat their specifications.
Who We Are
Values
- Originality
- Flexibility
- Variety
- Quality
- Satisfactory
- Creativity
Vision
We aspire to create a haven where every bite tells a story of great craftsmanship, classic sophistications, and lasting luxury, leaving an unforgettable impression on all who savor our creations.
Voice
Elegant and luxurious but also a bit more modern, and very clear and simple. Something that looks exciting but has many different options as well.
Logo
Monogram
The Yeárin monogram is custom made from the typeface Caprizant. It is used to represent the brand and can be in the brand color, black, or white.
Wordmark
The Yeárin wordmark is custom made from the typeface Caprizant. It is used to represent the brand as a whole and to make sure people know who we are. It can be used in the brand color, black, or white.
Logo
Monogram
Using the top of the Y by itself to indicate how much clear space should be between the logo and something else. Place it on the outer edge of each side of the Y.
Wordmark
Using the e by itself to indicate how much clear space should be between the wordmark and something else. Place the e on the outer edge of each side of Yeárin.
Monogram Don'ts
Wordmark Don'ts
Palettes
RBG 0, 108, 167
CMYK 100, 35, 0, 35
PANTONE 307 U
HEX 006ca7
RBG 0, 0, 0
CMYK 0, 0, 0, 100
PANTONE Process Black
HEX 000000
Pattern
Mark
Used to help indicate the brand without using the monogram or wordmakr.
Pattern
Using this mark as a patterna and design element throughout different aspects of the brand.
Typography
Century Schoolbook - Bold
Century Schoolbook - Medium
Century Schoolbook - Medium
Brevia - Bold
Brevia - Medium
Brevia - Regular
Business Card
Business Card
Stationary piece to learn more about Yeárin.
Letterhead Stationary
Letterhead
Stationary piece to send corporate letters.
Stationary Cont.
Envelope and Crack & Peel
Stationary pieces to send Yeárin information in.
Ephemera
Ephemera
Using the logo and mark to create materials that would be given away to help promote the brand.
Collateral
Collateral
Using our brand color, monogram, wordmark, and mark to create advertising in multiple different ways and get our brand out in the world.
